Soap Operas for Social Change to Prevent HIV/AIDS: A Training Guide for Journalists and Media Personnel Author: Population Media Center (PMC) No. of pages: 88 Publication date: 2005 Languages: English

Available in the following formats:

Pdf:   

This guide is designed to be used by journalists and media personnel to plan and execute the production and broadcast of entertainment-education serial dramas for HIV prevention. It focuses on the social-content (educational) portion of such programmes and describes strategies that can overcome cultural and informational barriers to accessing health services. The guide provides a detailed explanation of a methodology created by Miguel Sabido, which has been proven to successfully reach and change the behaviour of large numbers of people. It takes a step-by-step approach, from research through monitoring and evaluation. An appendix describes the theoretical underpinnings of the Sabido methodology.

return to previous page